Made with ❤️ by us in Paris. 🇫🇷

Some #bts pictures of our trip to Paris with @impulse_uk to capture the making of their new Signature Collection.

Film 1 from a series of 8 now live on our grid if you want to take a peak.

#socialfirstcontent #videoproductionagency #womeninproduction
#womendirectors 
#SignatureCollection #longlasting #impulse

@madfestlondon you were great! Thanks for having us. We met so many good folk and ate so many good snacks 🍕🥐. Pictured here with one of the best (people!) I don’t know your @ Nat ! 😘

#productionagency #womenbehindthecamera #productioncompany #madfest

Working today with this legend @stacey_sandford_colourist and the good folk @lipsync_post delivering a piece of work for a new outdoor adventure brand.

It’s looking 🍑 Thank you so much Stacey and Lip-sync for looking after us. ⚡️⚡️

#womendirectors #brandedcontent #adventurefilm #femaledirector #womeninproduction #womenwhoflydrones

We just found these super pictures taken by @helen.mulvaney of our pop up studio at last years @festivalofthegirl where we gave girls ages 7-11 (but some as young as 4!) their first taste of on set life.

In the lasted BFI study (which was from 2017!) men out number women by 2 to 1 in technical production roles. If this gender gap is going to close, girls need to believe that technical production is a career for them and this needs to be cemented from an early age.

My first ever experience of production was aged 7 when I got to sit in the Challenge Anneka helicopter! My mum said to me as people ran around with cameras “you could do this one day.” It’s such a vivid memory and it definitely sparked a flame in me that meant I was pretty single minded about what I wanted to do when I “grew up.”

We are looking forward to the festival this year and hope very much we can find a sponsor to help us cover the costs of day. If your reading this and would like to get involved, either as a brand or a volunteer please do let us know.
Big love to @amynewstead pictured here with Nancy aged 7. ❤️
—-Nicky —-

#womeninproduction #gendergap #womendirectors #breakthebias #dop

Did you know only 11% of creative directors are women, only 7% are commercial directors (the ones shouting action on the shoots) yet women make up over 80% of household purchase decisions!?
Wild right?

This gap highlights a significant disconnect between the primary consumers 👑 and how the creative ideas are being ideated and executed.💡

This is why our industry needs Sister Motion - a creative production solution that helps brands communicate with women more authentically and effectively by harnessing the power of female perspectives.

If you’re are a brand that speaks to women don’t simply target them, invest in them! Together we can work towards breaking the glass ceiling and the stereotypes and limitations that hold women back.

Join us on our mission 💥

Source 1: https://www.bandt.com.au/only-11-of-creative-directors-are-women-all-female-agency-oranje-calls-on-industry-to-change/

Source 2: https://www.lbbonline.com/news/where-are-the-women-directors

Source 3: https://www.forbes.com/sites/forbescontentmarketing/2019/05/13/20-facts-and-figures-to-know-when-marketing-to-women/?sh=59f0a2301297

#womenproducers #womenempowerment #womendirectors #womencreatives #womeninadvertising #authentic #womenproduction #breakthebias #bethedifference #diversity

The most insightful session at Advertising Week last week was a @wacl2 WACL (Women in Advertising & Communications Leadership ) event run by president Nishma Patel Robb ( @nishinosh )with Lynne Deason and Triana Nicole.

They discussed the representation of women in advertising and presented significant new insights and data. It emphasised the advertising industry’s power to affect societal change and underscored the importance of representing women’s diverse identities on screen. 💥

Key points the industry needs to take on board:

👩‍🦰👩🏿‍🦰 Diverse Identities: Women today embody multiple identities, but advertising is failing to keep pace with this real-world diversity. Authentic and varied representation is crucial.

📈 Performance of Authentic Ads: Data indicates that ads featuring niche representation avoid alienating audiences and actually scale the return for brands. Promoting authenticity and diversity in advertisements leads to better performance and results.

🛒 Stereotypical Roles: Alarmingly, only 8% of ads portray women in non-stereotypical roles.

🦵🏾Body Types: In the UK, 31% of women have diverse body types, which is higher than the global average. There is more than one type of beautiful!

🦸🏽‍♀️ Older Women: Women over 65, with all the life experiences that should be celebrated most ‼️, are largely absent unless the products specifically target seniors.

And the most staggering fact. Only two men were in the room! 🤯

Without male allies in positions of influence helping to promote fair representation and grasping the issues, I worry that things will never change. The session also touched on a new Ipsos study (that I would love to read) that worrying says we are going backwards in terms of equality in general, with some thinking we have “gone too far.”

At Sister Motion, authentic representation of women is at the core of our of our ethos. If you’re a brand looking to join the cause and help improve the situation, let’s chat! 🙌🏼

#womendirectors #womenproducers #equality #diversity #diversityinfilm #advertisingweek #aweurope #wacl #representation #representationmatters