Sustainable period brand Dame launched their new period cup to offer a toxin-free, carbon-negative, sustainable alternative to tampons. In reaching a female audience successfully, Dame understood the importance of getting the tone of their messaging exactly right. In collaboration with creative agency Friendly Giants, Sister Motion created this warm, light-hearted how-to video fronted by the taboo-busting, hilarious woman that is Hayley Morris.
We also created bite-size social first FAQ videos to help users navigate the challenge of using a period cup for the first time.
