Impulse

Re-launching a heritage brand for a new generation.

Sister Motion travelled to Paris, the capital of fine fragrance, to capture behind-the-scenes footage of the making of their new Signature Collection—six long-lasting body mists inspired by the unique personalities of six well-known influencers.

We delivered eight social ads targeted at 16-25-year-olds, using over 11 hours of footage and 3000+ unique clips captured on two cameras in a fly-in-the-wall style.

The brief aligned perfectly with our mission to tell stories about women doing extraordinary things in traditionally male-dominated spaces. (Most perfumers are still men. )

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Services

Creative ideation
Full production
Paris
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"Having collaborated with Sister Motion on the launch of Impulse’s NEW signature colllection, I have experienced their outstanding capabilities in creative flair, time management, and communication. They delivered a excellent delivery and execution while working in a super collobrative approach but leading in creative direction. In the fast-paced nature of our project, the team at Sister Motion, supported us hugely in making sure all the content was PERFECTLY executed. I thoroughly enjoyed working with them and will continue to work with them if any project come up in the future. "

Adam Williams Assistant Marketing Manager, Elida Beauty (Unilever)