We partnered with Mumsnet on a brief for Specsavers. They approached us specifically for our social-first production expertise combined with our perspectives as women and mothers, enabling us to authentically connect with the campaign’s target audience of other mums.
We delivered two impactful social-first films: an influencer video featuring Caroline Parker (aka @mummysflippinhouse) as she took her daughter for an eye test, which we shot on iPhone and a vibrant, bespoke animation. Both were delivered in multi-aspect ratios.
