As teenage devotees of Impulse (it removed the horror of post-PE communal showers🙀!!), we were thrilled to work on a brief to introduce the brand to a whole new generation.
Sister Motion travelled to Paris, the capital of fine fragrance, to capture behind-the-scenes footage of the making of their new Signature Collection—six long-lasting body mists inspired by the unique personalities of six well-known influencers.
We delivered eight social ads targeted at 16-25-year-olds, using over 11 hours of footage and 3000+ unique clips captured on two cameras in a fly-in-the-wall style.
The brief aligned perfectly with our mission to tell stories about women doing extraordinary things in traditionally male-dominated spaces. (Most perfumers are still men. )
Sister Motion founder and creative director Nicky Woodhouse says, “The combination of our years of experience producing documentaries and vlogs and our personal experience of the brand laid the perfect foundations for this project. Sister Motion is fully aligned with Impulse’s commitment to female empowerment and the understanding that feminity in 2024 falls on a spectrum and that our differences as women must be celebrated and respected.”
