Lights, camera, action! 🎬
The Sister Motion team taught the basics of camera operation, directing, editing, and sound recording in a pop-up, professional studio to up to 200 girls aged 7 – 11. And it was so fun!
Gender parity behind the camera will take 61 years to achieve*, and we hope the experience will encourage and inspire more girls to pursue a career in production. We watched their confidence, sass and skills grow during the sessions, and undoubtedly, some future industry stars were in the making.
A big thank you to our sponsors CGI UK for their generous support and to The Festival of the Girl for allowing us to be a part of their awesome festival for the second year in a row.
*Reframing the Picture, Feb 24′
For more information about the gender imbalance in creative production and why brands and their partner agencies need to communicate more effectively with women click here.
Pictures below from our 2023 workshop
