We partnered with Cancer Research UK to create a product demonstration video for their post-surgery bras, designed for women who’ve undergone mastectomies, lumpectomies, and other breast surgeries. Recognising the critical importance of model comfort and safety, Cancer Research UK specifically sought an all-female production team. Nicky, acting as director and self-shooting, ensured a minimal crew was present, fostering a truly comfortable environment for the models.
True connection and impact require more than just technical skill. We amplified this project by transforming a simple instructional video into an emotive film, incorporating genuine, unscripted testimonials from the women sharing their personal experiences with the bra. This project exemplifies Sister Motion’s niche: serving brands who need to connect authentically with female audiences, especially in delicate situations, by harnessing the skill and sensitivity of all-female production talent.
