Studio Workshop at The  Festival of The Girl 2024

Lights, camera, action! 🎬

The Sister Motion team taught the basics of camera operation, directing, editing, and sound recording in a pop-up, professional studio to up to 200 girls aged 7 – 11. And it was so fun!

Gender parity behind the camera will take 61 years to achieve*, and we hope the experience will encourage and inspire more girls to pursue a career in production. We watched their confidence, sass and skills grow during the sessions, and undoubtedly, some future industry stars were in the making.

A big thank you to our sponsors CGI UK for their generous support and to The Festival of the Girl for allowing us to be a part of their awesome festival for the second year in a row.

*Reframing the Picture, Feb 24′

For more information about the gender imbalance in creative production and why brands and their partner agencies need to communicate more effectively with women click here. 

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"We were very excited to partner with Sister Motion to support their media production workshop at the Festival of The Girl, to help educate young girls and to break gender stereotypes. It aligns beautifully with CGI’s commitment to advancing women in STEM, and to providing our media industry clients with innovative digital solutions for over 20 years.”

Marian Cafferty, Vice President of CGI UK

Pictures below from our 2023 workshop