Surfing England

International Women’s Day Paddle Out

Sister Motion partnered with Surfing England to organise and document an event celebrating the female surfing community of North Devon. The hugely successful project was endorsed by This Girl Can and covered by BBC News on both TV and radio.

As a creative project, it allowed Sister Motion the opportunity to mentor two new creatives to start filling the gender gap that exists in our industry. Lou, age 30, and Vicky, age 53, were both accomplished photographers, but Lou had never filmed in water until two months prior and Vicky had never shot video before. Ever.
Both Lou and Vicky delivered incredible footage in highly challenging conditions, illustrating what women can achieve when they are given opportunity and stewardship.

Sister Motion founder Nicky Woodhouse says, “I set up Sister Motion to celebrate and amplify the achievements of women who are doing cool things in male-dominated spaces. This project delivered on every level and illustrates the magic spirit of the surfing community.”

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Creative ideation
Event planning
Event execution
Full production

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"The representation of women in surfing is hugely important to us, and it was fantastic to work with Sister Motion on the Saunton Surf Sisters International Women’s Day paddle out event. We were impressed by the level of detail Sister Motion put into organising this challenging event, and the film that captured the spirit and atmosphere of the day blew us away! We are excited to work with them again next year as we aim to go even bigger.”

Hannah Brand, Operations Manager, Surfing England